Hope you’re all keeping well as the weather turns colder.

University of Stirling colleagues are seeking volunteers for a pilot research project which aims to understand how and why digital sport imagery elicits particular visual attention and emotional responses among intergenerational groups.

This collaborative research pilot between researchers at the University of Stirling (UoS) and the company Capture The Event (CTE) is focused on understanding some initial indicators of how sport imagery can stimulate particular behavioural triggers based on people’s social and cultural identities.

For further participant information with no obligation please contact John Ritchie john.ritchie@stir.ac.uk